Recommender Systems — How Facebook Learns Your Interests

ReadyAI · February 22, 2021

How does Facebook know what you are interested in? In this lesson, students will use Facebook data (their own data, if preferred) to learn about user-based collaborative filtering, a technique used by companies like Amazon, Facebook and Netflix to recommend things to users. They will follow up with an unplugged exercise to dive deeper into how user-based collaborative filtering works and end with a discussion on how these algorithms help or hurt people.

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